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A great rhinestone design does two things at once. It catches the light, and it stays exactly where it should after heat application. If either part fails, the finished garment, accessory, or decorative piece loses the polished look people expect. A.S.F.A. focuses on producing high quality hot fix rhinestones for makers, apparel brands, craft suppliers, dancewear producers, fashion decorators, and heat-transfer businesses that need reliable sparkle at the right level of cost